Do you know that there is a difference between a public relations agency and a tech public relations agency? Well, if you had no idea, it is about time that you know. Technology public relations agencies are more specialized. As a result, you have to be cautious about how you decide on which company will take up the job. Here are some factors that you need to consider when looking for a Chicago tech PR agency.
Level of Experience
You should always start by finding out the length of time that the Chicago tech PR company has been in existence. If you find out that it has only been around for a few months, do not ignore the company immediately. Sometimes the company might be new but the people hired there are experienced. Make a point of finding out the staff have experience dealing with this specialized field.
Service Providers Must be Trained
Another important factor is you need to choose a company that trains its staff. The right kind of training is what differentiates a good service provider from a terrible one. You have to inquire about the kind of training the service providers have. Are they skilled enough in tech public relations? Sometimes even if experience plays a huge role, it is good that you consider the training aspect. You will need skilled professionals to get the job done.
Opt For a Small Agency
If it is your first time hiring a tech PR agency and your business is still growing, it is good if you choose a small agency. This does not mean that large tech public relations agencies are terrible at their job. On the contrary, they are really effective especially if the business that has hired them is equally large. Opting for a small agency is just more affordable and more efficient when you are just starting out.
You will then need to know what reviews have to say. Read as many reviews as possible about each company that you are considering. When you read reviews, you get access to feedback from companies and businesses that have hired a tech PR agency before.
Ask For Price Estimates
Looking at estimates is important because it prevents you from making financial mistakes. You would feel so bad if you pay expensively for a service that you would have gotten at a cheaper price. The best thing to do is to research. Researching gives you an upper hand because it gives you access to information. One way to research is to make calls to different tech public relations companies and ask them to give you price estimates. You can discuss with the people in charge of the services about what you would want and everything else surrounding that. Once you have an understanding, you can request them to send you a cost breakdown that you can use for comparison purposes. Working with a maximum of five companies is good because then you get to enjoy a lot of flexibility as far as comparing prices is concerned.
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